Strategy and values

In 2024, Severstal presented its 2028 development strategy, aimed at maintaining its global leadership in efficiency and strengthening its position in the Russian market. The Company has updated its proven strategy, retaining its fundamental strengths but adding new elements to meet new challenges.

The financial goal of the new strategy is to increase EBITDA by RUB 150 billion by the end of 2028 (from the 2023 level). To achieve this goal, a large-scale investment program has been developed, the implementation of which will lead to the expansion of the product range and improvement of product quality, growth of sales volumes and reduction of production costs, as well as the development of own IT products available both for internal use and for the distribution of licenses.

“Despite unprecedented challenges, thanks to the right strategy Severstal manages to remain a global leader in terms of performance. Therefore, we have retained our fundamental strengths and continue to strive to become the steel leader of the future and the company of first choice for customers, employees and partners. At the same time, we have supplemented the list of strategic goals to reflect new realities to take into account new opportunities we see in the market and grow faster than market trends, on the one hand, and to ensure the interests of all our audiences on the other. The financial goal of the new strategy is to grow EBITDA by 150 billion rubles over a five-year cycle. This implies an average annual EBITDA growth rate of 10%. According to our estimates, this pace will lay the foundation for outperforming competitors”.